Transactional messaging has higher response rates that any other type of email communication. Don't let these opportunities pass you by!
Out of all the messages delivered to consumers, transactional messages, such as welcome notifications and order confirmations, are viewed most positively by consumers. In fact, these messages can have open rates above 70% and click rates above 50% when they are delivered in a timely, relevant fashion. Transactional email can close the loop with your customer, help you convert more leads into sales and consummate a long-term relationship. Unlike other online marketing channels, transactional emails are both push and pull in nature.
Datran Media, a leading provider of enterprise-class email marketing solutions, leverages best-of-breed technology to successfully match marketing messages with customers based on previous events. Datran Media seamlessly turns transactional emails into valuable messages by cross-selling and up-selling the most relevant offers based on customer purchases or preferences. This guarantees maximum LTV (lifetime value).
Standard transactional emails include but are not limited to:
- Registration and account information
- Order and service confirmations
- Password reminders
- Available-now notices
- Customer service messages
- Shipment notifications
- Cancellations, returns, refunds, rebates and bonuses
Retailers: Leverage Datran Media's Consumer Value Engine to insert relevant banners and contextual messages to improve customer experience and maximize consumer LTV. Gain full access to these ad units without the need of a secondary ESP.
Publishers: Monetize your ad inventory via Datran Media's integrated email delivery and ad targeting engine. This turnkey solution can be on a set on a performance-basis.
